What is a Responsive Web Design and Why Does it Matter?

Posted by Lizzy Kidney on August 17, 2018

Responsive web design is critical to your business’ success.

User experience is more important than ever - more searches are performed on mobile than desktop. 

When was the last time you updated your company’s website? Five years ago? Possibly more?

If this is the case, chances are your website is outdated and a contributing factor to why you’re not converting as many leads as you’d like.

Whether you’re just launching your business' website or embarking on an overhaul, it’s important to have the necessary building blocks in place before investing time and money into other features like content and video.

Responsive design is necessary to ensure an optimal experience for all users no matter how they’re viewing your site.

So what exactly does it mean to have a responsive web design?

A responsive website responds well to all of the different devices a person will use to view your website. This includes mobile devices, desktops and even tablets. It is designed to adapt to all screen sizes so the user experience is good no matter what device they’re using.

But why does this matter?

There are a lot of reasons responsive design matters in today’s digital landscape.

Customers are viewing your site on a number of devices and screen resolutions and they need to be able to properly view, use and navigate your website no matter which device they choose to use.

Your site’s design and navigation must flow seamlessly between all devices or else you risk driving customers away.  

According to Adobe, nearly 8 in 10 customers stated that they would stop engaging with content that doesn’t display well on their chosen device.

Before 2012, businesses would build separate designs for both desktop and mobile. These days, that line of thinking doesn’t cut it. 

There are many web-capable devices on the market and it isn’t practical to create a separate design for each of them. This is why having a responsive website design is so important.

After a survey by Impact, 83% of mobile users say that a seamless experience across all devices is very important.

With that being said, aside from its necessity, there are many benefits of having a responsive design for your businesses.

Responsive web-design will save you money because you only need to create one version of your website. And since you’ll only build one website, SEO will be easier and less time-consuming than if you had to create multiple websites.

But the biggest benefit will be to your visitors because responsive design ensures a better user experience. The design and content will be optimized for their device, so they’ll be able to navigate your website and use it in the way it’s intended. This also means they will be  more likely to return to your website in the future.

If all of this isn’t enough to convince you of the importance of having a responsive web design, keep in mind that google takes responsiveness into account when it ranks your pages. This means that if you want to rank well organically, your website must incorporate an optimized, responsive design. 

Most web development companies and web designers will implement a responsive design from the get-go. We here at VDG always keep responsive design top of mind when creating websites for our clients. So if you feel in the dark about how to implement a responsive design to your site, it's worth reaching out to a professional for help and guidance to ensure your site will be successful.

We hope this video helped you to see the importance of a responsive web design, for more insight please click the link below. 

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