Congrats, you took that first necessary step to create an official Facebook page for your business. Now what? Creating engaging and relevant content on a consistent basis may seem overwhelming, but here are seven quick post ideas that you can refer to when writer’s block hits.
1. What’s Trending
Go to news.google.com to do a quick skim of today’s news headlines; then login to Facebook to see what’s already trending on the platform. On your Facebook newsfeed, the trending topics show up in the right-hand column where you can sort by categories: politics, science & technology, sports and entertainment. Think about how a trending topic relates to a program, service or product that your company offers and then join the conversation that’s already happening on Facebook.
2. Unofficial Holidays
Did you know that Thursday, April 19th is “National Garlic Day” or that April 16th was “Wear Pajamas to Work Day”? We didn’t either. If you want to piggyback on some of these wacky, but popular “holidays” check out nationaltoday.com and start planning your editorial calendar. Just remember to keep it relevant to your brand. Don’t just say “Happy National Garlic Day” and leave it at that. Find a way to creatively tie it back to your business. Maybe you’re a dentist and you say something like, “If your garlic breath is lingering long after #NationalGarlicDay you could have a case of Halitosis. Schedule a free consultation and we’ll help you tackle that garlic breath for good.”
3. Did You Know
Share an interesting fact about your company or industry that most people might not know, or something that might address one of the common pain points of your customers. People love sharing quick, digestible and interesting stats on Facebook. Even better if your interesting fact is accompanied by an image or graphic, since according to Hubspot, if a relevant image is paired with information people retain 65% of the information three days later vs. 10% when the information is shared without an image.
4. A Question
There is no easier way to drive engagement and start the conversation than to ask your followers a question. Make sure to be direct and ask questions people actually want to answer though … no hypothetical questions. Furthermore, giving people multiple choice or fill in the blank options usually results in even more comments.
5. Caption Contest
Caption This! Post a photo of something that is relevant to your business or even people in your office and ask for a photo caption. Tip: If you have an office dog or two (like we do) they make great photo subjects!
6. Day of the Week Hashtags
There are dozens of weekly hashtags that most Facebook users are very familiar with such as #ThrowbackThursday or #MotivationalMonday. We like using “Throwback Thursday” posts to showcase past client work that we’re still proud of.
7. Office Life or Behind-the-Scenes
One of the most significant benefits of Facebook for Businesses is the opportunity to humanize your brand. Showing behind-the-scenes snapshots or spotlighting employees is a great way to make your business more approachable and relatable.
While consistency is important, we definitely stress quality over quantity. It’s better to post three to four well-thought-out and relevant posts than six or seven pieces that have nothing to do with your brand. While these post ideas may seem arbitrary, they aren’t — there are ways to leverage “generic” content for your specific marketing goals and with your target audience in mind. If you aren’t sure how to do that you might want to consider hiring a social media manager or someone who can help craft your social media and content strategy.
To find out if you need help with your social media strategy, schedule a free 30 minute, no-strings-attached marketing consultation with our team.