Veugeler Design Group is approaching 13 years in business as a digital branding agency, and during that time we’ve worked with a number of businesses, cities, nonprofits, and other organizations to help build their brands — whether it’s starting from the ground up or contributing to a brand refresh. During this time we’ve helped clients develop compelling brand visuals and positioning messaging that tell their story and help them stand out from their competition. Through strategic branding, we help to lay the groundwork that forms an emotional connection between the company and its customers in all areas of its branding.
In 2018 alone, we designed 453 logos, built 42 new websites, and logged more than 15,000 hours of client work. We take pride in building and strengthening brands, and we have the knowledge and experience to do it well. But what exactly does it mean to “build a brand”? According to Boundless, a brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design, and also represents the relationships between customers, staff, partners, and investors.
Building a brand doesn’t necessarily stop at designing a new logo or website. We work closely with clients to build the foundation of their brand, from design work (logos, websites, and marketing materials) to big-picture projects like marketing strategies, brand guidelines, identity packages, content development, package design and more.
With more than a decade of experience, we’ve learned what it takes to develop not only a strong brand, but also a cohesive message across all branding. We believe that working with marketing and branding professionals is imperative to take your brand to the next level and see growth. And while there’s really no one who knows your business quite like you do, most small-business owners lack the full knowledge and understanding about branding to tackle building one on their own. In addition, managing a brand identity can be overwhelming while also balancing other tasks that come with running a successful business. But that’s okay, because this is where professionals can help.
For these reasons, more and more businesses are turning to agencies to help manage their branding and marketing strategies. In this post, we’ve highlighted five ways that teaming up with a digital branding agency can benefit your overall efforts.
1. They have hands-on experience and knowledge
When you hire a branding agency, you are gaining a team of experts who have experience helping to create marketing materials for a wide range of businesses. According to Responsify, some of the biggest challenges businesses face when it comes to marketing are limited internal resources, lack of strategy, and lack of content. An agency will have experience creating and working with business strategies that are similar to yours. At VDG, our team of branding gurus helps to develop a variety of clients’ brand strategies by providing them with what we deem are important “services for success.” These include content development, brand guidelines, copywriting, logo and identity packages, typography, photography, and even package design.
As a branding agency with a strong background in design, we take all measure to ensure a client’s brand aligns with what they want to represent. This is especially important when it comes to logo design. Some questions we ask ourselves when approaching a new logo or logo refresh include: Is the logo an accurate depiction of the company? Does it clearly suggest what they do, the customers they want to target, and the reputation they want to uphold? What’s the best way to visually carry that through a design?
“Your brand is the most important investment you can make in your business.” – Steve Forbes,
American Publishing Executive
2. They can differentiate your business from others
The purpose of branding your company is to make it easily recognizable in a fiercely competitive market. Today, the internet is cluttered with businesses trying to get their brand out there. This means that the way your logo, voice, and business values are packaged are some of the most differentiating factors between yourself and the competition.
According to Action Card, although consumers form a first impression of a brand’s logo within 10 seconds, it takes 5-7 impressions before a consumer will actually remember that logo. An experienced team can help to make sure your business is getting the attention it needs.
We take our time to meet with clients, learn their story, and discuss their expectations to create an exceptional design and strategy that will target all of the areas they hope to tackle. Taking it a step further, the accompanying conversations with clients will ensure the materials we’ve created are appropriate for their audience and goals. As perfectionists, we are always striving to create the best foundation possible for our clients: Should we suggest a different way to display this information? Should we recommend a different outlet to reach a higher number of their potential customers? Is there a better way to do what’s currently being done? Should we redistribute our time and resources? Do they need our help with the bigger picture? These are important questions that should be included in any conversation regarding brand identity, and essential when working to make your brand stand out.
3. Maintain design consistency
Being consistent is probably the biggest struggle for businesses when it comes to branding. According to a recent study by NJIT, 90% of consumers expect their experience to be consistent across all channels and devices they use to interact with a brand. Being consistent with your name, strategy, tone of voice, social media, website, logos, etc., is vital to making sure your branding efforts are effective.
An average revenue increase of 23% is attributed to always presenting the brand consistently.
— Lucid Press
Once the design element of the branding is established, we stress cohesiveness. As we’re producing pieces to frequently be displayed across numerous outlets (from print collateral that lands in residents' mailboxes to digital boards plastered in an airport, for example), it's vital that the creative material is consistent and cohesive to strengthen brand awareness and familiarize audiences everywhere with that brand. Marketing materials often serve as a first impression for companies today (and in turn, is also a reflection of us, the branding agency partner).
4. You get a team of experts helping to make your ideas come to life
Agencies have teams of brand strategists, designers, and writers who work together to stay within deadlines and produce compelling work for yourself and your clients. Research by Statistics Brain reveals that 34% of companies outsource to gain access to a resource not available internally, and 31% of them do so to free up internal resources. A digital branding agency provides you with a team of experts who can collaborate with you to help bring your ideas to life while also providing added support when your in-house team is already busy with their daily tasks.
5. Agencies help your overall business grow
How your target audience perceives you and what they think of you can make all the difference when trying to grow your business. According to Source Economist, 90% of businesses cited outsourcing as crucial to their overall business growth.
As a digital branding agency, we know that maintaining a positive brand image is one of the best ways to retain your existing clients and attract new ones at the same time. If you’ve been second-guessing the value of your design — don’t. Great design gives you a competitive edge, drives marketing results, and allows your business to stand out .