How high is your business ranking in organic search results? If you don’t know the answer to this question, or if you’re Googling “organic search” in the next tab, it may be time to consider consulting an SEO pro. In the holy trinity of digital marketing, Search Engine Optimization is the piece of the puzzle that helps people find your website organically, meaning people are using topical keywords in search engines such as Google to find your site, and not through direct links from other websites, social media feeds or paid ads. So in a world of AdWords, Facebook boosts and social shares, does organic search still matter? The answer is a resounding yes. Organic searches are better at driving relevant traffic to your website. These are the people who have a question or need related to your business.
If you’re focusing most of your energy on posting to social media or creating content, but less time on implementing the building blocks on the backend of your site that will help those posts perform, you’re missing out on a big opportunity to drive traffic to your website. After all, it’s only when all of the pieces of the puzzle — content, social media and SEO — fit together that the picture is complete. Here are 5 reasons it’s time to consult a pro.
1. SEO Can be Hard
There are a lot of components that make up SEO: long-tail keywords, meta descriptions, image alt text, tags, internal and external links, among others. It can get confusing and you may feel that you have to be up to date on all the techy trends to make an impact — and, honestly, you probably do. According to Moz.com, Google changes its search algorithm around 500-600 times per year, with at least one major algorithmic update that affects search results in significant ways. An SEO professional can monitor these updates and tweak your best practices to help your site perform better.
2. The SEO Rulebook is Constantly Changing
The SEO rulebook is always changing because the way people use the internet is always changing. Focusing on only setting up your website for the desktop experience is already an old-fashioned way of thinking because 71% of U.S. internet usage is taking place on mobile. Is your website optimized for mobile? If not, you’re missing a big chunk of users browsing on their phones. And because of this latest trend, Google now displays mobile-friendly websites first, an algorithm update that could push your site past the coveted first page of results. A professional will know this and ensure your website is mobile-friendly and in good standing to dominate local search.
3. They Can Navigate Your Website’s Analytics
The saying goes, “if you can’t measure it, you can’t improve it.” The same can be said for Search Engine Optimization. You can implement all of the SEO best practices at your disposal, but if you’re not tracking the effectiveness of those practices, there’s no way to know what’s working and what isn’t. Professionals know the importance of analytics, which can show how people are finding your site (organic search, social media, advertising), identify slow load times, keyword rankings, bounce rates, and many other types of important trackable information. A pro can use analytics to enhance your site and increase traffic.
4. They Have Valuable Experience
An SEO professional is a “pro” for a reason. Most are equipped with the knowledge and expertise to actually make an impact for your business. A pro will conduct an analysis of your website, research what people are searching for in your industry, and evaluate the strategy of your competitors to see what is working for them. All of this information will give them a better idea of how to implement a strategy that’ll work best for your business.
5. Bad SEO Practices Can Harm Your Business
Some SEO tactics can actually hurt your search ranking and can even get you penalized. A professional will know what to steer clear of, including stuffing keywords or using unrelated keywords, duplicating content, and artificial backlinks. They can even fix any bad SEO you may have implemented in the past, which will up your ranking with search engines.
A strong SEO gameplan will drive traffic to your website, resulting in more people reading your content, browsing what you offer and choosing to follow you on social. More eyes will lead to more customers, and an SEO pro will make sure your website is set up to garner the best results possible.
To find out if you need to update your site’s social media strategy, schedule a free 30 minute, no-strings-attached marketing consultation with our team.