Back in December we published a blog post focusing on web design trends to follow in 2018. Now that we're a couple months into the year, we wanted to revisit those trends to make sure they are holding steady. While mobile-first and responsive design are still top dogs, and bold typography continues to be a driving force in design, we found two more trends that should not be overlooked as you make updates to your site this year: bold colors and interactive chat capability.
Let's revisit the three trends still holding traction, while introducing two more to the list:
In 2017, mobile usage finally overtook desktop browsing: 69% of digital media time is now spent on mobile. And this year, Google is rolling out its much-hyped Mobile First Index, which will list the mobile version of websites at the top of search results. So if you don’t have a mobile-friendly design, you’re not going to show up in organic searches — period. Another reason to adapt a mobile-first mentality: accelerated mobile pages (AMP). AMP is an open-source code that allows websites to load quickly on mobile, and it should be on your must-have list for 2018.
Having a responsive website is no longer an option, it’s a requirement. While a mobile-friendly website will look good on mobile, a responsive website is designed to adapt to all screen sizes, so someone will be able to view it on any device — not just a desktop or smartphone. Nowadays, customers browse the web in multiple display settings and your design must flow seamlessly between all of them. If it doesn't, you’ll drive customers away. In fact, 62% of companies increased their sales by designing responsive mobile platforms for their websites.
Think about how important headers are to your website. They let visitors know immediately what they are looking at and what your business offers. One way businesses can begin taking advantage of their headers is by using big, bold typography that will convey their message in an impactful way. Using eye-catching fonts will ensure you have control over what visitors focus in on when they land on your site. And since headers are a key element of SEO, it's worth making sure they stand out.
In addition to typography making a big impact this year, bold color choices are also top-of-mind with web designers. In the past, most designers stuck to web-friendly colors, but 2018 calls for bold color choices to help websites stand out from the pack. Part of this leap toward vibrant color palettes could be due in part to technological advances in monitors and devices that are now better able to reproduce the richer designs. And this design choice is a great way for newer brands to really make a splash and set themselves apart from more traditional brands.
Interactive Chat Capability
It’s not only important how your website looks and performs, but it’s just as important to ensure your site is capable of providing the best user experience possible. In addition to the changing landscape of web design, businesses also need to stay on top of technological advancements that affect their digital marketing. In today’s modern world, convenience is king. And what could be a greater convenience to customers than providing them with live chat? Not only can live chat give businesses an edge over their competition, it also increases potential ROI, as it’s been reported that 63% of customers are more likely to return to a website that offers live chat. While it may not be an easy option for all businesses, it’s worth considering, especially if you work in e-commerce.
If you are in need of a new website or considering a redesign of your current site, download a list of these 10 elements that all successful websites should have.