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What is Responsive Web Design and Why Does It Matter?

Posted by Alicia Carter on January 10, 2018

As we’ve established in many previous blog posts, responsive design is now crucial to your website’s success in today’s tech-savvy market. So if we’ve already mentioned responsive design in other blog posts, why are we now devoting an entire blog to it? Simple: It’s that important. Whether you’re just launching your business’s website or embarking on an overhaul for the new year, it’s important to have the necessary basic building blocks in place before investing time and money into other features such as content, video and CTAs — features customers may not see if they’re unable to A) find your website and B) view and navigate your website on their device of choice. In short, a responsive design is necessary to ensure an optimal experience for all users no matter how they’re viewing your site.

What is responsive design?

A responsive website responds well to all of the different devices a person will use to view your website  — mobile, tablet, desktop. It is designed to adapt to all screen sizes so the user experience (UX) is good no matter what device they’re using.

Why does responsive design matter?

There are a lot of reasons responsive design matters in today’s digital landscape. Customers are viewing your site on a number of devices and screen resolutions, and they need to be able to properly view, use and navigate your website no matter which they choose to use. Your site’s design and navigation must flow seamlessly between all devices or else you risk driving customers away. According to Iron Paper, nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device. A few years ago, businesses only had to concentrate on desktop and mobile, meaning they would just build a separate design for each device. These days, that line of thinking doesn’t cut it. There are many web-capable devices on the market, and it isn’t practical to create a separate design for each of them, which is why having a responsive design is so important.

83% of mobile users say that a seamless experience across
all devices is very important. —
Impact

So aside from its necessity, what are the benefits of responsive design for small businesses? Having a responsive design will save you money because you only need to create one version of your website. And since you’ll only build one website, SEO will be easier and less time-consuming than if you had to create multiple websites. But the biggest benefit will be to your visitors because responsive design ensures a better user experience. The design and content will be optimized for their device, so they’ll be better able to navigate your website and use it in the way it’s intended, and more likely to return to your website in the future.

If all of this isn’t enough to convince you of the importance of responsive design, keep in mind Google takes responsiveness into account when it ranks your pages. So if you want to show up organically in searches, your website must incorporate an optimized, responsive design. Most web development companies and web designers will implement a responsive design from the get-go. We here at VDG always keep responsive design top of mind when creating websites for our clients. So if you feel in the dark about how to implement responsive design, it's worth reaching out to a professional for help and guidance to ensure your site will be successful.

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