20 Digital Marketing Statistics to Pay Attention to in 2018

Posted by Alicia Carter on December 29, 2017

As you enter the new year, it’s important to take time to re-evaluate your marketing strategy. Does it make sense for your business to pivot based on forecasted trends? What changes can you make in 2018 to increase your ROI? 2017 emphasized the importance of a mobile-first mentality, as well as showcased the power that video can have on SEO — and those trends will continue to lead the charge in 2018. We’ve compiled 20 digital marketing statistics we think you should pay attention to in 2018.

Mobile/Responsive Design
69% of digital media time is now spent on mobile. — Wired SEO

62% of companies increased their sales by designing responsive mobile platforms for their websites.SAGipi

Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. — NetMarketShare

Average smartphone conversion rates are up 64% compared to desktop conversion rates. — Sweor

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. — MicKinsey & Company

Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device. — Sweor


Web Design
48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business. — SAGipi

57% of users say they won’t recommend a business with a poorly-designed mobile site. — socPub


Content Marketing
The top 3 content marketing tactics are Social Media content (83%), blogs (80%), and email newsletters (77%). — Content Marketing Institute

45% of marketers say blogging is their #1 most important content strategy. — Social Media Examiner

Marketers who prioritize blogging are 13x more likely to realize a positive ROI. — Socialemedia


Social Media
By spending as little as 6 hours per week, 69%+ of marketers see lead generation benefits with social media. — Social Media Examiner

Nearly two-thirds of marketers (62%) chose Facebook as their most important platform, followed by LinkedIn (16%), Twitter (9%), and then Instagram (7%). — Social Media Examiner

47% of millennials say their purchase decisions are influenced by social media. — The Business Journals


69% of companies report their video marketing budget is increasing. — Ascend2

The top three most effective types of video content: customer testimonials (51%); tutorial videos (50%); demonstration videos (49%). — Curata

Companies using video enjoy 41% more web traffic from search than non-users. — Smallbiztrends

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. — Wirebuzz

Including a video on a landing page can increase conversion rates by 80%. — Unbounce

By 2019, video will account for 80% of global internet traffic, and 85% in the U.S. — Cisco


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