By now, you have probably realized the importance that social media engagement has on helping to develop and grow your business. From Tweets and blog posts, to Facebook wall posts, there are lots of ways to build engagement with your followers. With more than a billion daily users, Facebook is a major piece of the social media marketing puzzle for most companies. But how do you know that the content you are posting is going to help increase your engagement?
Check out our 10 tips to help you increase engagement with your Facebook content:
1. Treat Facebook differently than Twitter
While using other social media sites are important, be sure to remember that each platform is different. Unlike Twitter, Facebook allows you to post longer content with a longer lifespan, meaning your content can often show up in people’s timelines over a period of several days. This ultimately increases your opportunity for engagement.
2. Share information about your business
Your audience is following your page for a reason, so keeping them up-to-date with what is going on behind the scenes is a great way to increase engagement. Post information that is specific to your business such as news coverage, job openings, promotions and milestones. Numbers also stand out to people, so posting things like “We have reached over 1,000 followers on social media” helps to draw their attention to your page.
3. Post at the right time
The trick to increasing your engagement isn’t necessarily posting when most users are logged in, but instead posting when engagement is the highest. But what’s the difference? Although you can see that most people tend to be logged into social media during the day, you will more than likely find that most engagement actually happens at night. It’s a good idea to schedule your Facebook posts ahead of time to be more efficient. This also gives you the opportunity to test different times during engagement hours to find what works best for your company.
4. Look at your posts that have received engagement in the past
“If it’s not broke, don’t fix it," is also a good motto to live by while figuring out what social media strategies work for your company. Sometimes the best way to keep increasing your engagement is to publish more of the same type of content you’ve had success with in the past.
5. Be sure to tag other companies and groups in your posts
For increased engagement and cross-promotion, it is helpful to tag companies and people appropriately in your posts by using the "@" sign and their name. This allows your followers to access more information about what you're posting about, as well as help create the possibility to drive the people you tag’s audience to your page.
6. Tag real people in photos
On Facebook, photographs are the most engaging type of content you can post. Posts that contain real people tend to come off as more personal and organic. The people you tag’s friends will also see those photos, and it can also help to drive a new audience to your page.
7. Share links to your blog posts
Although photos have a high-engagement percentage on Facebook, Links tend to have more reach. But what’s the difference? While engagement shows the interactions with your posts, reach measures how many people have seen your post. Because links to things like blog posts have a greater reach, it presents you with the opportunity to get more of those people to engage with your post. Be sure to include an attention-grabbing photo and use the status area to pull out one key fact, statistic, or tip from the post as a “teaser,” in order to create interest and ultimately increase engagement.
8. Reply to your audience
You are working really hard to create engaging content for your audience, but are you ignoring them when it actually works? It is important to not just make a post and move on, but instead continue checking the comments on your post throughout the day. This way you can respond to your audience and build a relationship that makes them keep engaging with your content.
9. Ask for your followers' opinions
One of the best ways to learn what type of content your audience is looking for is to simply ask them! Create a poll or other form of call to action, such as “Comment below with what you think,” that allows your viewers to voice their opinions. You can then use that information to continue creating engaging content you know your audience would like.
10. MOST IMPORTANTLY: Have an engagement strategy
Whether you are trying to increase engagement on Facebook or another social media site, having an engagement strategy in place is imperative if you want to start getting more attention. If you are blindly publishing posts and hoping someone likes or comments on them, you’re not exactly being effective or efficient. Be sure to outline exactly what you want to post, when the best time to post is, and the steps you plan on taking to get more engagement.
We hope these tips help you increase your engagement on Facebook! For more insight on your company’s social media pages, schedule a free marketing consultation with our team.