Retailers and ecommerce businesses can take advantage of the upcoming holidays with the widespread and ever growing popularity of Black Friday, Cyber Week and Small Business Saturday.
As we mentioned in the July/August article, email marketing is not dead- it's alive and well- there's just a new take on how it's used. A lot has changed since the days when the phrase "You've Got Mail" was made popular.
We’re halfway through the year and as a business owner; you may be evaluating your marketing strategy thus far to see what has worked, what hasn’t worked so well and how to improve your efforts.
If you’re new to social media for business, looking to communicate with your target audience or revamping your social strategy, incorporate a few of these tips to make the most out of the conversation with your customers...
The new year not only brings resolutions on a personal level, but for local businesses it can mean a fresh start, new initiatives and a brand spanking new budget. One essential part of that budget is the marketing portion. Is it time for you to bump up your marketing expenditure for 2016 or should you be looking at areas to trim your spend? Set your business up for success before the New Year begins with our six tips for your 2016 marketing budget.
What constitutes digital media? Websites combined with search engine optimization strategies should be the first thing that come to mind. Other key practices are pay-per-click advertising, email marketing, social media marketing and Internet banner ads. The beauty of these marketing strategies is that they can be done on your own, but to have the biggest impact, it’s best to team up with a professional design team.